Open Position:
Marketing & Talent Acquisition Specialist
About Sleeping Giant Capital (SGC):
Sleeping Giant Capital is an investment firm focused on long-term growth in West Michigan, connecting talent and resources to acquire and grow businesses. We value local impact, long-term vision, and meaningful relationships.
Job Summary:
We are seeking a motivated Marketing and Talent Acquisition Specialist that will have administrative duties. This role will execute marketing activities and talent acquisition strategies including, managing Acquire program applications and enrollment, identifying small businesses in need of a succession solution, and supporting the SGC brand.
Responsibilities:
Technical Marketing Execution (30%):
- Plan and implement marketing campaigns across various channels.
- Manage CRM and marketing automation systems (HubSpot).
- Generate and analyze monthly marketing performance reports.
- Organize event logistics and hosting and coordinate with vendors/suppliers.
Talent Pipeline Development for Acquire Program (30%)
- Develop and maintain a talent pipeline for the Acquire program.
- Increase qualified applicants for the Acquire program and maintain pipeline
Deal Source Support (20%)
- Assist in training and supporting CIRs on email campaigns.
- Research new deal opportunities and maintain a database of companies in West Michigan.
Office Administration (20%)
- Coordinate internal communications.
- Ensure efficient office operations.
- Support Sleeping Giant Capital team with administrative tasks.
Qualifications:
- 2-3 years of experience in marketing or talent acquisition.
- Proficiency with digital marketing platforms (HubSpot, email marketing, social media management, website CMS).
- Understanding of SEO/SEM principles and data analysis.
- Strong organizational and event planning skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite.
- Detail-oriented, task-oriented, and a strong team player.
- Ability to maintain confidentiality.
- Enthusiastic and persistent with a strong work ethic.